Mike Mayer is a highly experienced B2B e-commerce and digital marketing leader with over 27 years of experience driving growth and innovation for billion-dollar companies. He has a strong track record of building and scaling e-commerce channels, directing comprehensive digital marketing strategies, and leading cross-functional teams. As the CEO of Main Event Digital, a B2B digital marketing agency specializing in servicing distributors, manufacturers, and service businesses, he leverages his extensive expertise to deliver ROI-focused solutions. Mike is also an entrepreneur, inventor of the EV Hover cable management system, founder of Overdrive Viral, and host of the CEO Next Door podcast, demonstrating a broad understanding of business and innovation.