Speaker Profile
KATHRYN STRACHAN
Kathryn Strachan is the founder and CEO of CopyHouse, a global award-winning content marketing agency that works with some of the largest and fastest-growing tech brands.
Kathryn is also a respected Forbes contributor and industry speaker, featuring at esteemed events such as Money20/20, Semrush Workshops and B2B Marketing Course, and TechTalks. With a passion for enlightening audiences, she regularly delivers compelling talks on a wide range of topics, such as SEO, customer-centric content, technology marketing, agency culture, leadership, and female entrepreneurship.
Additionally, she hosts the podcast 'Tech Marketers Uncorked', where she interviews top marketing leaders from various leading tech enterprises. Kathryn also judges influential awards programs and has been recognized for her own business acumen, receiving accolades from The Drum, BIMA, IoD, among others.
Alongside overseeing CopyHouse, Kathryn serves as a non-executive director on The NHS Counter Fraud Authority and as a Council Member at The Alliance of Independent Agencies, while also providing strategic marketing and growth advice as a fractional marketing director to other companies.

Kathryn Strachan
July 08 2025
01 : 00 PM EST
90 Minutes
Scaling Strategically: Understanding the Fractional Model
This session provides an in-depth look at how businesses can scale efficiently by leveraging fractional executives. Attendees will gain insights into the advantages of the fractional model, how to select and integrate fractional leaders, and best practices for ensuring success.Areas Covered What is the fractional model?Benefits of hiring fractional executivesWhen and how to implement fractional leadershipCa..

Kathryn Strachan
August 13 2025
01 : 00 PM EST
60 Minutes
AI Across the Business: Practical Use Cases for Founders and Leaders
This session will explore how AI can be practically and strategically embedded across the business. Not just in theory, but in execution. It’s designed for non-technical founders and business leaders who want to harness AI as a growth enabler, not just a buzzword.We’ll begin by demystifying how AI tools work at a practical level, highlighting how platforms like ChatGPT, Gemini, and Claude can become reliabl..

Kathryn Strachan
September 17 2025
01 : 00 PM EST
60 Minutes
From Founder-Led to Founder-Free: Building a Team That Runs Itself
This session will explore the leadership and operational shifts required to transition from founder-led to founder-free. Drawing on Kathryn’s experience scaling and exiting her own business as well as advising scaleups across the UK and US, the webinar will cover practical techniques to build trust, clarity, and accountability across your team.You'll explore frameworks to identify and remove bottlenecks, de..

Kathryn Strachan
October 15 2025
01 : 00 PM EST
60 Minutes
How to Harness the Power of Consultative Sales
In this hands-on session, Kathryn Strachan will share how to apply consultative sales techniques across early-stage, growth, and enterprise deals. Drawing on over a decade of experience growing and advising high-growth businesses, she’ll walk through the mindset shifts and tactical changes needed to move from founder-led hustle to scalable, trust-based sales.You’ll explore how to create genuine connections ..

Kathryn Strachan
November 12 2025
01 : 00 PM EST
60 Minutes
Building a Go-to-Market Strategy in a New Territory
Drawing on experience supporting brands expanding across EMEA and North America, Kathryn will walk through how to build and validate a GTM plan tailored to new market conditions. She’ll cover everything from ICP research and narrative positioning to local sales enablement and partnership strategies.The session will include tools to help you assess market readiness, balance short- and long-term investment, a..

Kathryn Strachan
December 04 2025
01 : 00 PM EST
60 Minutes
How and Why to Align Product to Market Needs
The speaker will guide participants through how to listen to the market more effectively and use those insights to shape product features, messaging, and positioning. Drawing from her experience advising founders, she’ll show how aligning product to market needs can unlock traction, boost retention, and reduce wasted build cycles.The session includes techniques for running effective discovery conversations,..

Kathryn Strachan
Recorded Webinar
90 Minutes
Creating Your 2025 Marketing Strategy
This session will provide a step-by-step framework for developing an effective marketing strategy in 2025. From understanding market trends to leveraging data-driven decision-making, attendees will walk away with actionable insights to future-proof their marketing plans. We will cover essential components such as customer segmentation, content marketing, digital advertising, and performance measurement to e..