Driving Down Turnover Through Effective Employee Engagement
William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow is a Professor in the Workforce Education and Development program, Department of Learning and Performance Systems, at The Pennsylvania State University, University Park campus. He is also President of his own consulting firms—Rothwell & Associates, Inc. and Rothwell & Associates, LLC. He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles—including 111 books. Before arriving at Penn State in 1993, he had nearly 20 years of work experience as a Training Director in government and in business. As a consultant, he has worked with over 50 multinational corporations--including Motorola, General Motors, Ford, and many others. In 1997 he and his wife founded a small business—a personal care home for the elderly that employed 27 workers and served as the residence for 54 people. That company was sold in 2017.
Employee engagement programs have grown in popularity. One reason they are so popular is as a strategy to drive down the turnover of average workers and superstar performers. This webinar will describe the components of an employee engagement program, how to make the business case for such programs, and how to use an employee engagement program as a deliberate and systematic way to drive down avoidable turnover.
The world is filled with two big Human Resource challenges today: avoidable turnover and employee disengagement. In this webinar, learn how to use engagement programs to drive down turnover and improve employee retention.
- What is employee engagement, and how does it relate to turnover?
- How to use employee engagement to improve employee retention
Course Level - Intermediate
Who Should Attend
- Operating Managers
- HR Practitioners
- Training Directors
- OD Directors
- Line Managers
Why Should You Attend
Engagement means more than job satisfaction or good morale. Indeed, engagement refers to a preoccupation with excellence within the context of the unique corporate culture. This session describes the many components of engagement and how they can relate to “stay or leave” decisions by employees. Generally, the more engaged employees are in their work and in serving their customers, the less willing they are to leave voluntarily—even when tempted by higher salaries.