For more than 20 years, Douglas Cohen has been at the forefront of international trade and transactions. With positions in private law practice, the US Department of Commerce, the European Union, IATA, and American Airlines, Mr. Cohen has developed significant expertise in import-export compliance, international negotiations, intellectual property, and Internet laws. At present, he is Senior Manager for Global Trade & Contracts at Worldwide Trade & Legal Associates, where he provides legal and strategic advice to organizations seeking to enter or expand foreign markets. Mr. Cohen has been asked to teach university courses and corporate seminars on international business and law in the US, Europe, Asia, and the Middle East. He is the author of numerous publications on Internet law, international contract negotiations, intellectual property protection, and import-export operations and compliance.
April 02 2020
01 : 00 PM EST
Due to cost advantages from producing overseas, revenue opportunities from foreign sales and the potential to exploit a new technology, tapping international markets holds the greatest potential for growth. The optimal approach for entering or expanding into foreign markets depends of the characteristics and objectives of the particular firm. Proven strategies include exporting, licensing, joint ventures, a..