Mastering YouTube: Creating a Search Engine Optimized Channel
  • CODE : TAYL-0001
  • Duration : 60 Minutes
  • Level : Beginner
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Taylor Wellman, Co-Owner of Financial Potion, Since 2014 Taylor and her team at Financial Potion have produced customized video marketing solutions to help hundreds of businesses and organizations reach their goals faster. With a passion for visual storytelling that ignited in high school through national organizations like Fresh Films and SKILLSUSA, Taylor has honed her skills over the years earning a Bachelor’s degree in Film and Video Production. But in the fast- paced world of marketing, it's all about staying ahead. Embracing cutting-edge equipment, technology, and software, is second nature to her and the team at Financial Potion.

Taylor's dynamic partnership with her husband Eric brings a unique blend of creativity and strategy to their work. and yes, they actually enjoy working together! Without Eric, Taylor jokes she might have become a "crazy cat lady," although their feline family members, Xena and Dash, keep things lively; they also share their love with their two non- fur babies, James and Layla.

At Financial Potion, Taylor's passion and expertise shine through in every project, helping businesses communicate authentically and engage effectively in today's digital world.

In today’s digital age, where online presence is paramount for businesses, YouTube stands out as a powerful platform for reaching a vast audience. With over a billion users and an astonishing 500 hours of content uploaded every minute, YouTube has solidified its position as the second most used search engine worldwide, second only to its parent company, Google. Leveraging the potential of this platform can significantly enhance your brand’s visibility and outreach. However, with such a vast ocean of content, ensuring that your videos get noticed requires more than just uploading them; it demands strategic planning and optimization.   

The workshop "Mastering YouTube: Creating a Search Engine Optimized Channel” offers a comprehensive guide to establishing a strong presence on YouTube. Whether you’re starting fresh or looking to enhance your existing channel, this workshop provides invaluable insights and practical tips to maximize your channel’s effectiveness.   

At the heart of the workshop lies the understanding that search engines, including YouTube, prioritize video content.Therefore, creating a branded and search engine optimized (SEO) YouTube channel is essential for ensuring your business gets the visibility it deserves.

Participants will embark on a journey to transform their channels into dynamic hubs that resonate with their target audience and capture their attention effectively.   

The workshop begins by unraveling the intricacies of branding on YouTube. Attendees will learn how to craft a visually appealing channel background that not only reflects their brand identity but also compels viewers to take action. From integrating a compelling call-to-action to seamlessly linking to Google Places and providing comprehensive channel descriptions, every aspect of channel branding is meticulously covered.  

Furthermore, participants will delve into the realm of SEO optimization, discovering the eight essential steps for ensuring that their videos are primed for maximum visibility. In a landscape where competition is fierce and attention spans are fleeting, understanding these steps is crucial for standing out amidst the deluge of content flooding YouTube every minute.   

Throughout the workshop, emphasis is placed on practicality and actionable insights. Attendees will gain hands-on experience in implementing the strategies discussed, equipping them with the tools and knowledge needed to navigate the dynamic world of YouTube effectively.
In an era where digital marketing reigns supreme, mastering YouTube is not just an option; it’s a necessity. By harnessing the power of SEO tools and adhering to YouTube’s best practices, businesses can position themselves for success, reaching their target audience with precision and impact.

Join us for “Mastering YouTube: Creating a Search Engine Optimized Channel” and unlock the secrets to elevating your brand’s presence on the world’s second-largest search engine. With the right guidance and expertise, your journey towards YouTube success begins here.    

Areas Covered

  • How to set up a branded channel
  • Key channel settings/ initial setup steps
  • How to make the YouTube channel fully search engine optimized to get the most organic reach
  • Setting to help you save time with video SEO in the future
  • A briefing on the 8 video SEO steps

Who Should Attend

CMOs, Social Media Managers, Entrepreneurs, Advertisers, Podcasters, Solopreneurs and Small Businesses.

Why Should You Attend

YouTube reigns supreme as one of the most powerful platforms for content creators and businesses alike. With over 500 hours of content uploaded every minute, it's easy to feel lost in the sea of videos without a strategic approach. Fear not, for there's a solution that can elevate your YouTube presence to new heights: "Mastering YouTube: Creating a Search Engine Optimized Channel."

So many people don’t start with this fundamental step that is so crucial in the eyes of the YouTube algorithm. In this comprehensive workshop, we go step by step teaching attendees how to create a full search engine-optimized YouTube channel.

Yes, investing time and money into mastering YouTube may seem daunting at first, but consider the alternative: remaining invisible to your target audience, struggling to build a professional image, and potentially damaging your reputation in the process.

Some people may think their target audience isn’t on YouTube. Statistics show that everyone, literally every demographic uses YouTube, and possibly more importantly everyone uses Google; the number one search engine to find solutions. Don’t you want the best opportunity for you, your business, and your videos to populate as the solution?

As you can see, video marketing is not just about visibility; it's about credibility too. A branded and search engine-optimized channel not only helps you attract the right audience but also portrays professionalism and trustworthiness. In making business transactions where first impressions matter, your YouTube channel serves as a virtual storefront, and it's crucial to make it shine.

Topic Background

A workshop that walks through step by step how to create a search engine-optimized YouTube Channel.

  • $160.00

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