2025 Video Marketing Social Media Roadmap: Where and What To Post for Business Success
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Speaker : Taylor Wellman
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When : Wednesday, February 26, 2025
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Time : 01 : 00 PM EST
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Taylor Wellman, Co-Owner of Financial Potion
Since
2014, Taylor and her team at Financial Potion have produced customized
video marketing solutions to help hundreds of businesses and
organizations reach their goals faster. With a passion for visual
storytelling that ignited in high school through national organizations
like Fresh Films and SKILLSUSA, Taylor has honed her skills over the
years, earning a Bachelor’s degree in Film and Video Production. But in
the fast-paced world of marketing, it's all about staying ahead.
Embracing cutting-edge equipment, technology, and software is second
nature to her and the team at Financial Potion.
Taylor's
dynamic partnership with her husband Eric brings a unique blend of
creativity and strategy to their work. - and yes, they actually enjoy
working together! Without Eric, Taylor jokes she might have become a
"crazy cat lady," although their feline family members, Xena and Dash,
keep things lively; they also share their love with their two non- fur
babies, James and Layla.
Join us on a transformative journey through the intricacies of social media marketing, tailored specifically for professionals seeking to maximize their reach and impact.
Throughout this dynamic webinar, attendees will embark on an immersive exploration of the Video Marketing Social Media Roadmap, equipping themselves with the precise tools needed to thrive in the digital sphere. Do you need to be posting everywhere or would only a few platforms perform better for you?
The first way to determine if you should be posting to a particular platform is doing a review of the platform’s updated demographic statistics compared to your target demographic. Understanding the demographics of social media platforms is crucial for effective targeting. Our webinar provides the latest statistics, enabling you to identify where your target audience spends the most time online. Armed with this knowledge, you can make informed decisions about where to focus your marketing efforts for maximum impact.
Once you have a better idea of the platform your business should be spending time marketing on, attendees will learn about the top-performing video types. Not all videos are created equal. Discover the types of videos that resonate most with audiences on different social media platforms. Whether it's engaging tutorials on YouTube, or authentic behind-the-scenes content on Instagram, TikTok, or Threads; we'll explore the strategies proven to drive engagement and conversions.
Strategy is everything so in addition to the types of video attendees will explore strategic posting methods. Posting your videos at the right time and in the right format is crucial for optimizing reach and engagement. Our webinar delves into the intricacies of posting schedules and formats tailored to each platform, ensuring that your content reaches its full potential. Say goodbye to wasted efforts on ineffective posting strategies and hello to strategic success.
Pulling all the information together will help attendees make the correct platform selections and know which videos perform the best, and when.
With a multitude of social media platforms available, it's essential to choose wisely. We'll guide you through the decision-making process, helping you determine which platforms are best suited to your goals and audience. From YouTube and Facebook to Instagram and LinkedIn, we'll explore the strengths and weaknesses of each platform, empowering you to make informed choices about where to invest your resources.
By the end of the webinar, you'll emerge equipped with a comprehensive understanding of the Video Marketing Social Media Roadmap, ready to navigate the digital landscape with confidence and precision. No more posting to a platform because it’s the latest and greatest or because its what you have always done. Be strategic with your time, money, and resources to get the most out of your content and have it work for you.
Areas Covered
- Updated statistics on demographics of social media platforms to determine where their target audience is spending their time the most.
- The types of videos that perform the best on those platforms.
- How to correctly post to those platforms for optimal reach
- When to post to the platforms for optimal reach
Who Should Attend
CMOs, Social Media Managers, Entrepreneurs, Advertisers, podcasters, Realtors
Why Should You Attend
Are you ready to unlock the full potential of your organization's social media presence through strategic video marketing? Look no further than our one-hour course, "The Video Marketing Social Media Roadmap." This indispensable session is tailored specifically for professionals like you who understand the transformative power of video content but may be unsure of where and how to leverage it effectively.
In today's fast-paced digital landscape, the fear of falling behind or investing resources into the wrong strategies can be paralyzing. That's where our course steps in, addressing common uncertainties and doubts head-on. Worried about wasting time and money on ineffective social media efforts? Concerned about the ever-evolving algorithms and trends? We've got you covered.
In this webinar, you'll gain invaluable insights into the nuances of social media and video marketing, backed by the latest industry statistics and trends. No more guessing which platforms are worth your time and effort—our roadmap will guide you towards optimal channels for your specific goals and audience.
Learn where your audience is spending their time so you can convert more leads on social media.
Don't let fear and uncertainty hold you back from harnessing the full potential of social media and video marketing. Stop wasting time posting on the wrong platforms or posting incorrectly—let us equip you with the tools and insights you need to thrive.
Topic Background
Statistics on the popular social platforms for marketing and how to use vid those platforms.
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$160.00
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