The Blueprint for Managing Behavior

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Speaker : KATHRYN DAGER
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When : Thursday, October 09, 2025
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Time : 01 : 00 PM EST
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Kathryn Dager is a powerhouse business consultant who
knows how to whip businesses into shape. She founded Profitivity Inc,
in 1985 and has over 38 years of experience, she's helped hundreds of
companies all over the world achieve cultural agility, higher
performance, sustained profitability, and growth. Kathryn's known for
creating business cultures based on trust, developing customized
training programs, and facilitating collaborative work teams. Her
clients include big names like American Express, GAP, and Polo-Ralph
Lauren, just to name a few. She's also an accomplished author with three
best-selling books under her belt. When she's not revolutionizing the
business world, Kathryn loves to cook, entertain, play golf, and travel.
She's engaged to be married and a doting mother and grandmother. And if
you're lucky, she might even serenade you with a show tune!
Kathryn is the best-selling author of "“The Business Owner’s Guide To Empowered Leadership,” “More Than A Throw-Away Job” and “Access Your Greatness.” She has created hundreds of customized training systems, 50 interactive online courses and published over 100 articles. She has a master’s in psychology and a Bachelor’s in Business Management and is a Certified Coach from Life Mastery Institute. She is also a certified Master in NLP, Neuro Re-Patterning, Results Certification and Platform & Presentation Skills.
One of the biggest mistakes leaders make is assuming employees understand their expectations. They CAN’T think like you!
When they talk in concept, they leave it wide open for interpretation. For example:
- “Be more productive.”
- “Deliver better service.”
- “Act like a leader.”
But no one knows what those phrases actually mean in action? So they set up disappointment.
We think in pictures. If we don’t have a clear, visual representation of what “good” looks like, we fill in the blanks—and we never get it exactly right.
This is why teams struggle.
The Power of Managing Behaviors Instead of Concepts
- Concepts require interpretation. Behaviors do not.
- Concepts cause hesitation. Clear behaviors drive action.
- Concepts create inconsistency. Behavior-based leadership creates repeatable results.
Behavior is Physical. Observable. Measurable. Specific, so it will NOT be interpreted.
The most successful organizations in the world have one thing in common: They define winning behaviors in crystal-clear detail.
In this 90-minute Webinar, I’ll teach you how to:
- Define the precise behaviors that drive success, so everyone is on the same page.
- Identify the profitable behaviors that increase productivity, retention, and performance.
- Eliminate toxic behaviors that drain culture, waste time, and create frustration.
- Create a behavior-based performance system—so accountability is built in.
- Ensure leadership and teams are aligned, so expectations match execution.
No more vague expectations. No more misinterpretation. Just results.
Areas Covered
1️. The Behavior Blueprint: How to Define Success with 100% Clarity
- Learn how to break down goals into specific, actionable, observable behaviors.
2️. The Power of “What Good Looks Like” – Creating a Universal Standard
- Develop a clear, non-negotiable vision of excellence so that everyone knows exactly what is expected.
3️. Behavior vs. Concept – Why Vague Leadership Fails Every Time
- Understand why high-level ideas don’t drive action—and how to transform them into measurable outcomes.
4️. Eliminating Toxic Behaviors: The Secret to Culture Transformation
- Learn which behaviors are draining your team’s energy—and how to replace them with high-impact actions.
5️. How to Build a Behavior-Based Accountability System
- Implement a tracking and feedback system that ensures behaviors become habits.
The biggest leadership mistake is assuming people know what you mean.
- They don’t. Not unless you show them.
- If your team isn’t producing the results you want, it’s NOT because they don’t care.
- It’s NOT because they lack skills.
- It’s because they are interpreting concepts instead of executing behaviors.
It’s time to create clarity, eliminate confusion, and build unstoppable momentum.
Join me for this exclusive 90-minute Webinar and discover how to turn expectations into execution, with precision.
Leaders who master behavior-based leadership don’t just get results—they create a culture that thrives. Let’s build it together.
Who Should Attend
- CEO’s
- COO’s
- Entrepreneurs
- Human Resource Professionals
- Chief Learning Officer
- Directors
- Project Managers
- Operations Managers
- Field Supervisors
- Team Leaders
Why Should You Attend
Your Team Can’t Meet Expectations If They Don’t Know What They Are.
When leaders communicate in vague, high-level concepts, here’s what happens:
- Confusion: Employees hesitate because they don’t know exactly what’s expected.
- Inconsistency: Each manager and team member “interprets” things differently.
- Low Accountability: Without clear behaviors, you can’t track progress, or correct mistakes
- Disengagement: When employees feel lost, they stop trying.
What happens when behavior is NOT clearly defined?
- Your team makes costly mistakes—and doesn’t know how to fix them.
- Your managers struggle with performance issues because expectations are unclear.
- Your best employees leave out of frustration, while toxic behaviors go unchecked.
What happens if you don’t fix this?
- Your company loses productivity, morale, and profitability, without knowing why.
- Leadership blames employees, employees blame leadership—and nothing changes.
- The gap between expectation and execution keeps growing.
Join me and learn how to create a behavior-based culture that drives performance, engagement, and results.
Topic Background
Did you know that 80-90% of the loss of revenue circles back to profitable or not profitable behavior.
In today’s workplace, with higher labor costs and fewer employees sharing responsibilities, every person IS a business partner and is responsible for making a measurable contribution. We'll share our ROC Blueprint (Return On Contribution) so you can measure their contribution and hold them accountable.
If their behavior is NOT profitable, it has a measurable ripple effect that can ultimately cost the company hundreds of thousands of dollars. The key is to manage behaviors and reinforce the behaviors that drive results.
The problem is that most organizations struggle to get consistent performance because their leaders are speaking in concepts, not behaviors.
They say:
- “Greet the customer.” → But how? A smile? A wave? A 10-minute conversation?
- “Increase profits.” → Does that mean cutting costs, upselling, or better service?
- “Be a leader.” → What does that actually look like in action?
The BIG problem? Concepts are open to interpretation. Behaviors are not.
Behavior is Physical. Observable. Measurable. Specific. It does NOT get interpreted.
When leadership teams fail to define what success looks like in observable, measurable actions, they create confusion, inconsistency, and frustration.
And what happens when teams guess what’s expected?
- They hesitate. → Fear of doing it “wrong” leads to inaction.
- They get it wrong. → Their interpretation never matches leadership’s expectations.
- They disengage. → If they don’t know what “good” looks like, they give up.
Right now, you are losing profit, productivity, and performance because your team is guessing.
Introducing The Blueprint Strategy of Managing Behaviors.
In this game-changing Webinar, you’ll learn how to:
- Define the precise behaviors that drive success, so there’s no more guesswork.
- Eliminate toxic behaviors that drain culture and kill productivity.
- Create clarity, confidence, and accountability with a behavior-based leadership strategy.
Join this webinar, and we will show you how to manage behavior so you don't just survive; instead, you can THRIVE!
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$160.00
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