How and Why to Align Product to Market Needs
-
Speaker : KATHRYN STRACHAN
-
When : Thursday, December 04, 2025
-
Time : 01 : 00 PM EST
-
Add To Calendar
Refer a Friend
Kathryn Strachan is an exited founder, strategic advisor, and former agency CEO with deep experience aligning products to fast-changing markets. She has helped numerous startups refine their ICP, build feedback loops, and recalibrate roadmaps to better match market realities. Her advisory work spans fintech, SaaS, and healthtech, and she lectures on brand, growth, and strategy at NYU, Columbia, and Semrush.
The speaker will guide participants through how to listen to the market more effectively and use those insights to shape product features, messaging, and positioning. Drawing from her experience advising founders, she’ll show how aligning product to market needs can unlock traction, boost retention, and reduce wasted build cycles.
The session includes techniques for running effective discovery conversations, refining your ICP, mapping customer pain to product features, and closing the loop between commercial and product teams. You’ll also explore how to test hypotheses fast and adjust your narrative without derailing your vision.
Areas Covered
- What product-market fit really means (beyond buzzwords)
- How to conduct discovery that feeds your roadmap
- Using feedback loops to inform positioning and development
- Defining and refining your Ideal Customer Profile (ICP)
- Aligning product and commercial teams for shared success
- Navigating pivots and feature recalibrations
Who Should Attend
- Founders and Product Leaders
- Heads of Marketing and Growth
- Customer Success Managers
- Commercial Strategists
- UX Designers and PMs working on early-stage products
Why Should You Attend
This session is designed for founders, product leads, and go-to-market teams who want to deepen alignment between what they’re building and what their customers actually need. If your roadmap feels disconnected from user feedback, or if traction is lagging despite a technically sound product, this session is for you.
You’ll leave with actionable strategies to validate your direction, sharpen your messaging, and collaborate more effectively across product, sales, and marketing.
Topic Background
Great products don’t exist in a vacuum. They win when they solve real, urgent problems for real people. Misalignment between what you're building and what your market actually wants is one of the top reasons startups fail. Whether you're iterating a product, exploring a pivot, or preparing to scale, ensuring product-market fit is critical.
-
$160.00
-
