Internal Corporate Communication & Employee Engagement: A Leadership Imperative
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Speaker : JASON FRANCIS
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When : Friday, June 20, 2025
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Time : 01 : 00 PM EST
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Jason Francis is a seasoned Marketing and Communications Specialist with over a decade of experience in brand storytelling, audience engagement, and digital strategy. He holds a Master’s degree in Professional Communications from Thomas Edison State University, a Bachelor’s in Business Management from Iona College, and a Human Resources Certificate from Cornell University.
With a strong content creation, event marketing, and internal communications background, Jason has worked across various industries, including travel, lifestyle, wellness, and corporate sectors. He has successfully led branding initiatives, social media campaigns, and influencer partnerships that drive audience growth and brand visibility.
As a public speaker and workshop facilitator, Jason has shared insights on brand storytelling, leadership communication, and digital engagement at prestigious events such as South by Southwest, CMX NYC Summit, and taught as a guest instructor at New York University. His expertise in crafting compelling narratives has helped businesses and professionals strengthen their brand identity and connect authentically with their audiences.
Passionate about the power of storytelling, Jason continues to help organizations and individuals shape their messaging, elevate their public presence, and create impactful brand experiences.
Internal Corporate Communication & Employee Engagement: A Leadership Imperative
In any successful organization, internal corporate communication and employee engagement are critical drivers of performance, culture, and retention. For leaders, mastering these two areas is not just a nice-to-have skill—it’s a core competency that influences the health and sustainability of the business.
Internal corporate communication refers to the strategies and systems used to share information, align teams, and maintain transparency within an organization. When leaders communicate clearly and consistently, they build trust, reduce confusion, and create a shared sense of direction.
Employee engagement reflects the emotional and intellectual connection employees have with their work, their teams, and the organization at large. Engaged employees are more productive, creative, and committed.
Leadership plays a pivotal role in shaping both communication and engagement. Through internal communication, leaders can articulate the organization’s vision and values in a way that resonates with employees. They can also provide clarity during times of change, ensuring that teams remain aligned and motivated. Transparent communication from leaders during challenging periods—such as restructuring, crisis response, or rapid growth—can help mitigate uncertainty and reinforce a sense of stability.
Furthermore, leaders who prioritize engagement actively involve their teams in decision-making, recognize achievements, and encourage professional development. They know that communication is a two-way street and makes space for feedback, questions, and innovative ideas. This type of leadership fosters loyalty and drives long-term performance.
Ultimately, internal communication and employee engagement are interdependent. When communication is strong, engagement tends to follow. When engagement is high, employees are more likely to contribute meaningfully and communicate openly. Leaders who understand and invest in both create organizations that are resilient, adaptable, and high performing.
Areas Covered
- Clear Messaging & Communication Channels
- Leadership Visibility and Authenticity
- Diversity Across Platforms
- Short & Long Term Development & Gains
Who Should Attend
Business Leaders, Directors, Managers
Why Should You Attend
Learning about internal corporate communication and employee engagement is essential for any leader or organization aiming to build a cohesive, motivated, and high-performing workforce. Focusing on the following four key areas demonstrates why mastering these concepts is so impactful:
- Clear Messaging & Communication Channels
Effective communication starts with clarity. Learning how to craft clear, purposeful messages— and deliver them through the right channels—ensures that employees understand company goals, policies, and expectations. Miscommunication leads to confusion, mistakes, and disengagement. By establishing strong internal messaging systems, leaders create alignment and foster trust. Whether it’s through email updates, internal newsletters, or team meetings, knowing how and when to communicate is crucial to keeping everyone on the same page. - Leadership Visibility and Authenticity
Employees look to leadership for guidance, especially during times of change or uncertainty. Learning how to maintain visible and authentic communication allows leaders to be more relatable, approachable, and trusted. When leaders communicate regularly and transparently, they humanize their roles and show employees that their voices and experiences matter. This builds morale and creates a culture of accountability and openness that drives engagement from the top down. - Diversity Across Platforms
Today’s workplaces are diverse—not just in culture, but also in communication preferences and technology use. Learning how to communicate across various platforms (e.g., Slack, video calls, intranet, mobile apps) ensures that messages reach all employees, including remote workers and field teams. A multichannel approach respects the diversity of your workforce and guarantees inclusion, ensuring everyone receives the information in a format that resonates with them. - Short & Long Term Development & Gains
Investing in internal communication and employee engagement produces both immediate and long-term benefits. In the short term, it improves team alignment, morale, and productivity. In the long term, it strengthens company culture, reduces turnover, boosts innovation, and builds a workforce that is resilient and loyal. Learning these skills allows organizations to scale more effectively and lead with confidence through both growth and challenges
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$160.00
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