Intelligent Strategies to Use AI in Writing: How to Make the Most of AI-writing Tools While Safeguarding Authenticity
Pauliina Rasi is an independent copywriter, communications consultant, and founder of Pauliina Rasi Communications. With 20 years of experience as a journalist and communications professional, she helps teams, projects, and professionals with mighty missions to take their success to the next level.
Her super skills include breaking theory into actionable pieces so that her audience always leaves her workshops and events inspired and with a lot of ideas they can’t wait to put into action. Her workshops cover, among other themes, building thought leadership through online content and visibility strategies for ambitious professionals.
Pauliina is passionate about helping professionals and businesses alike to turn their vision of a better world into reality and she harnesses her passion for communication and her expertise in journalism and public relations to make that happen.
Here’s what Pauliina’s workshop participants say about her training:
“Pauliina’s workshop was super good - a really catchy and coherent presentation to encourage one to take the next steps on Linkedin.”
“Workshop with Paulina is a wonderful combination of learning and applying those learnings right away. That is particularly helpful for me, as otherwise I often listen to very interesting things in training but never take the time to apply all the tips.”
“Pauliina cuts to the chase of complex issues and comes up with many paths forward!”
AI-writing tools, such as Bard and ChatGPT have gained terrain at speed, and many professionals from communicators to trainers to entrepreneurs are using them to share their thoughts in writing easier and faster than ever before.
However, they are also confronted with fears of mistakes, as these tools don’t have checked sources and can’t think critically. Another worry is losing their unique and authentic tone of voice and generating a lot of generic content that won’t stand out or give the best possible impression of their brand, company, or expertise.
In this training, we will explore strategies to make the most of AI-writing tools to save time and create quality content fast all while safeguarding the truthfulness of content and ensuring it sounds and feels authentic and aligned with the company’s and brand’s needs. We’ll cover the writing process from ideation to defining the format and point of view, writing the first draft, and finalizing the titles, introduction, and subtitles to maximize the impact your content is going to make.
Areas Covered
Why are AI tools such a big deal right now? The main pros and cons of AI writing.
AI tools at different stages of the creative process
- Ideation
- Defining the point of view
- Determining the format
- Sparring and challenging your thinking
- Creating a rough draft
- Searching for examples
- Writing titles, intro paragraphs, and subtitles
- Repurposing content
Easy tips to get started
Course Level - Intermediate
Who Should Attend
- Entrepreneur
- Social media manager
- Social media specialist
- Content Writer
- Content Creator
- Head of communication
- Communications Coordinator
- Communications Manager
- Communications Officer
- Press officer/PR Officer/manager
- Also experts and specialists writing a lot for work
- Internal communication specialist
- External communication/stakeholder communication specialist
Why Should You Attend
Are you tempted by the potential of AI-writing tools, like ChatGPT and Bard but worried using them will instill errors in your texts and stifle the unique voice your audience recognises and resonates with?
While these tools are easy to use and may require only a fragment of the time it takes from a human to elaborate the same text, using them comes with serious disadvantages, including lack of source criticism and loss of one’s authentic writing voice.
Learn how to save time in content creation and create more content that supports your brand’s and company’s goals while ensuring the end result will be truthful, authentic, and impactful.
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$200.00
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