Disciplines for Building an Outstanding Company

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Speaker : DULCEE LOEHN
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When : Tuesday, August 05, 2025
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Time : 01 : 00 PM EST
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Dulcee, a visionary Certified FocalPoint Business Coach and the owner of FocalPoint Business Performance, Inc., is on a mission to ignite growth and success. With over 30 years of coaching experience and expertise in business management, organizational effectiveness, and leadership, Dulcee collaborates closely with businesses, unlocking their full potential. Her passion lies in empowering her clients to maximize revenue, profitability, and return on investment. Through her dynamic approach and the powerful FocalPoint system, Dulcee guides businesses on a transformative journey, helping them achieve their goals and aspirations like never before.
Dulcee's own story is one of inspiration and resilience. After graduating from college, she worked for small businesses where she learned all aspects of running a business from entrepreneurs who valued the personal benefits of ownership. With a solid understanding of the operations, challenges, and rewards of small business ownership, Dulcee decided to explore the corporate world, gaining expertise in financial and operations management over nearly 10 years. However, an unexpected change led to her position being eliminated, forcing her to confront a crossroad in her career. During this crucial time, Dulcee experienced a transformation. Physical ailments that had plagued her mysteriously disappeared after leaving the corporate world. This wake-up call prompted her to search for her true passion and pursue fulfilling work. Despite not having any entrepreneurial role models in her family, Dulcee bravely launched her own business in January 2008 and has never looked back. Her driving force is to turn her clients' dreams into realities, bringing them extraordinary ideas, unshakeable confidence, and unprecedented prosperity.
Dulcee's purpose is clear: to ignite creative energy, drive growth, and support others to be unapologetically themselves. She believes in the power of unleashing individual potential. With Dulcee as their guide, businesses can tap into their inner strengths and achieve remarkable success.
Running a business is no small feat, and too often, business owners find themselves buried in day-to-day operations, losing sight of the big picture. Instead of steering the ship, they’re patching holes, reacting to emergencies, and sacrificing strategic growth. Sound familiar? If you’ve ever said, “The business is running me—I’m not running the business,” this webinar is for you.
"Disciplines for Building an Outstanding Company" is a powerful, practical session designed to help business owners and leaders regain control and build companies that thrive, not just survive. The session explores eight core disciplines that form the foundation of any healthy, scalable, and sustainable organization. These disciplines aren’t just ideas—they are actionable tools you can begin applying immediately to improve performance, strengthen your competitive position, and lay the groundwork for long-term success.
Led by an experienced business strategist, this webinar will guide you through how to step back, assess your business from a strategic level, and implement disciplines that enable growth. It’s not about working harder—it’s about working smarter and more intentionally.
Whether you're a startup founder, seasoned entrepreneur, or someone looking to future-proof your company, this session will give you the clarity, confidence, and direction to lead with purpose.
What You’ll Learn:
During this session, you'll dive into the following key disciplines that every business owner should master:
- Know Thyself: Understand your own leadership style, values, and blind spots.
- Know Thy Business: Get clear on your operations, metrics, and internal dynamics.
- Define Your Business: Clearly articulate your mission, value proposition, and unique position.
- Study Your Competition: Understand your competitive landscape and how to stand out.
- Know Your Customers: Learn what your customers really want and how to better serve them.
- Identify Your Areas of Excellence: Focus on what you do best, and leverage it.
- Remove Your Constraints: Identify and eliminate barriers to growth.
- Set Goals: Create actionable, measurable goals that drive progress.
Plus, discover one bonus discipline that ties everything together and keeps your business moving forward.
Join us for this insightful and interactive webinar and leave with a practical framework to take your company from ordinary to outstanding.
Areas Covered
This webinar focuses on helping business owners shift from working in their business to working on their business by developing core disciplines essential to long-term success. Participants will explore the key reasons businesses stagnate—such as lack of strategic clarity, operational bottlenecks, and poor customer retention—and learn how to overcome these challenges through focused, disciplined leadership.
Who Should Attend
Business owners & Executives
Why Should You Attend
Business owners often get caught up in the day-to-day operations of their business. They spend most of their time working “in” the business rather than “on” the business. There are 8 key disciplines that each business owner should be focused on to build a healthy, sustainable organization.
When we don’t focus on our key disciplines, the business can suffer. Many businesses stop growing, have difficulty keeping customers due to mistakes, and lose their position in the marketplace. Owners often state, “The business is running me. I am not running the business”.
If you have felt this way, feel like you are barely in control, or wonder if this feeling is not far down the road, this is the workshop for you.
Topic Background
Many business owners start with a bold vision and a deep passion for their product or service, but over time, they find themselves stuck in survival mode. As they juggle customer demands, staffing challenges, and market changes, strategic thinking often falls by the wayside. This webinar is designed to reset that pattern.
“Disciplines for Building an Outstanding Company” is grounded in years of real-world experience helping businesses transition from chaotic to high-performing. It offers a structured approach to leadership, strategic planning, and operational focus—empowering owners to reassert control over their business and move with clarity and purpose. Whether your business is growing fast or facing hurdles, this session will give you the mental models and tools to grow with intention.
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$160.00
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