The Magic of Engagement – Putting the WOW Factor into Creating Exceptional Customer Service
  • CODE : BRLE-0046
  • Duration : 90 Minutes
  • Level : All Levels
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International event speaker, MC, and author, Bruce Lee brings the experience of a solid business background from a good cross-section of industry:

  • Branch management / special projects for a major Canadian Bank
  • Alberta Manager for the VISA credit card Division of the Bank
  • Senior marketing representative for a fully integrated Canadian oil and gas company
  • Senior consultant for an executive recruiting company
  • Partner and then owner of a 24-hour-a-day, 365-days-a-year retail convenience store and gas bar business
  • Director of Service Development and special projects consultant for a healthcare-focused international training company. This company won the 2017 Alberta Export Award for Professional Development for its specific healthcare success education processes.

Bruce has a passion for providing education keynotes, workshops, and webinars all across North America full time, for the past 28 years with a full utilization and implementation zeal. He enjoys working with individuals and organizations to help them get the results they need to grow their careers and enhance their business success. 

The intent of every presentation is to ensure the implementation of the ideas and strategies to move people ahead with a realizable return on their education event investment.

Bruce is a newly published author of the book: Why Trust Me? Making Trust Your Competitive Edge.


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This webinar has been approved for 1.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org

For any further assistance please contact us at support@grceducators.com


Accountability, with engagement, equals profitability. When everyone gets that they are the customer/client/patient experience, no matter what their function or degree of contact with the client is, they will connect at an accelerated level that will differentiate you from your competition.

What do great managers know that average managers do not when it comes to employee training, retention, and motivation? Experience has shown that implementing a solid employee development process, which includes industry best practices, can drive productivity up by almost 40%, at little cost. Employees work for more than just money, you need to find out the biggest motivator.

This is how to engage, inspire, educate, and empower everyone that will bring out their best every day, and at the same time, grow your company, and your reputation as an employer of choice.

This pandemic crisis has thrown almost every organization for a loop and in many cases, a very significant financial loss and for many, a large customer/client/membership loss. There was no plan to get into this challenge, and a struggle for a plan to come out of it. Businesses can't afford the cost of disengaged employees. This presentation is designed to help you adjust to the new normal, by how you treat your employees so that they treat your customers even better. Business moves at the speed of trust – this is how to get there.

For organizations that laid off or furloughed people because of the pandemic, and are now dealing with “The Great Resignation”, and “The Big Quit” there will be a trust and engagement issue. There will be a labor shortage in some industries, and that will drag down your company’s growth, performance, and profitability. Employees are leaving to find more suitable jobs with better pay, benefits, promotional opportunities, and less risk. Solidify your business customer care reputation by having engaged, enthusiastic employees.

Learning Objectives

  • Learn the five levels of engagement, where everyone stacks up in loyalty to their organization and co-workers, and how each level affects the other four. 
  • Apply the 3 cornerstones that make up a culture of engagement and understand the main reasons your good employees leave - and how to keep the good ones. 
  • Want to adopt the 4 imperatives to ‘K.E.E.P.’ your employees and grow their capabilities. 
  • Participate by answering “The 5 Question Survey” that identifies the holes in your leadership team that apply to customer/client/patient satisfaction, and that need to be shared with everyone. 
  • Learn how to engage, inspire, and motivate everyone by bringing out their best attributes and behaviors with the S.A.M. methodology.
  • Review the two crucial self-tests on loyalty and retention and one on how to coach and be coached

Topic Background

This fast-paced session will show you how to fully engage, influence, and empower your front-line staff on how to successfully improve the customer experience. When you have total staff engagement, accountability, and creativity go up, and referrals follow. Staff satisfaction, the engagement measure of individual productivity that leads to profitability, increases. There is a direct link between employee satisfaction and customer retention.

Participants will learn how to design and implement the single most powerful best practice that will motivate employees to go the extra mile, especially in dealing with customer problems and complaints. They will learn a systematic retention process for engaging 20% of their staff to influence the remaining 80%, called "K.E.E.P." and learn about the 10 attributes of high-performance teams and how to apply them in a step-by-step way.

This is about how to achieve a “tipping point” to gain buy-in and ownership from a critical mass of leaders and staff and how to unleash the power of enthusiastic, empowered front-line staff by successfully recruiting and engaging the best-of-your-best staff to teach a custom-designed service excellence workshop. Customer satisfaction and referrals will go up.

  • $160.00



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713-401-9995

support at grceducators.com



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