The Video Marketing Social Media Roadmap: Where And How You Should Be Posting Videos for Organizational Success
  • CODE : TAYL-0005
  • Duration : 60 Minutes
  • Level : All
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Taylor Wellman, Co-Owner of Financial Potion

Since 2014 Taylor and her team at Financial Potion have produced customized video marketing solutions to help hundreds of businesses and organizations reach their goals faster. With a passion for visual storytelling that ignited in high school through national organizations like Fresh Films and SKILLSUSA, Taylor has honed her skills over the years earning a Bachelor’s degree in Film and Video Production. But in the fast- paced world of marketing, it's all about staying ahead. Embracing cutting-edge equipment, technology, and software, is second nature to her and the team at Financial Potion.

Taylor's dynamic partnership with her husband Eric brings a unique blend of creativity and strategy to their work. - and yes, they actually enjoy working together! Without Eric, Taylor jokes she might have become a "crazy cat lady," although their feline family members, Xena and Dash, keep things lively; they also share their love with their two non- fur babies, James and Layla.

At Financial Potion, Taylor's passion and expertise shine through in every project, helping businesses communicate authentically and engage effectively in today's digital world.

Mastering the art of video marketing is essential for organizational success; no matter what your industry or experience level. However, navigating the vast landscape of social media platforms can be daunting, often leading to wasted time and resources on ineffective strategies.

That's where our one-hour webinar, "The Video Marketing Social Media Roadmap," comes in. Join us on a transformative journey through the intricacies of social media marketing, tailored specifically for professionals seeking to maximize their reach and impact.

Throughout this dynamic webinar, attendees will embark on an immersive exploration of the Video Marketing Social Media Roadmap, equipping themselves with the precise tools needed to thrive in the digital sphere. Do you need to be posting everywhere or would only a few platforms perform better for you?

The first way to determine if you should be posting to a particular platform is doing a review of the platform’s updated demographic statistics compared to your target demographic. Understanding the demographics of social media platforms is crucial for effective targeting. Our webinar provides the latest statistics, enabling you to identify where your target audience spends the most time online. Armed with this knowledge, you can make informed decisions about where to focus your marketing efforts for maximum impact.

Once you have a better idea of the platform your business should be spending time marketing on, attendees will learn about the top- performing video types. Not all videos are created equal. Discover the types of videos that resonate most with audiences on different social media platforms. Whether it's engaging tutorials on YouTube, authentic behind-the-scenes content on Instagram, or TikTok, we'll explore the strategies proven to drive engagement and conversions.

Strategy is everything so in addition to the types of video attendees will explore strategic posting methods. Posting your videos at the right time and in the right format is crucial for optimizing reach and engagement. Our webinar delves into the intricacies of posting schedules and formats tailored to each platform, ensuring that your content reaches its full potential. Say goodbye to wasted efforts on ineffective posting strategies and hello to strategic success.

Pulling all the information together will help attendees make the correct platform selections and know which videos perform the best, when.

With a multitude of social media platforms available, it's essential to choose wisely. We'll guide you through the decision-making process, helping you determine which platforms are best suited to your goals and audience. From YouTube and Facebook to Instagram and LinkedIn, we'll explore the strengths and weaknesses of each platform, empowering you to make informed choices about where to invest your resources.

By the end of the webinar, you'll emerge equipped with a comprehensive understanding of the Video Marketing Social Media Roadmap, ready to navigate the digital landscape with confidence and precision. No more posting to a platform because it’s the latest and greatest or because its what you have always done. Be strategic with your time, money and resources to get the most out of your content and have it work for you.

Areas Covered

  • Updated statistics on demographics of social media platforms to determine where their target audience is sending their time the most.
  • The types of videos that perform the best on those platforms.
  • How to correctly post to those platforms for optimal reach?
  • When to post to the platforms for optimal reach?

Course Level- All levels

Who Should Attend

CMOs, Social Media Managers, Entrepreneurs, Advertisers,Podcasters

Why Should You Attend

Are you ready to unlock the full potential of your organization's socialmedia presence through strategic video marketing? Look no further than our one-hour course, "The Video Marketing Social Media Roadmap." This indispensable session is tailored specifically for professionals like you who understand the transformative power of video content but may be unsure of where and how to leverage it effectively.

In today's fast-paced digital landscape, the fear of falling behind or investing resources into the wrong strategies can be paralyzing. That's where our course steps in, addressing common uncertainties and doubts head-on. Worried about wasting time and money on ineffective social media efforts? Concerned about the ever-evolving algorithms and trends? We've got you covered.

In this webinar you'll gain invaluable insights into the nuances of social media and video marketing, backed by the latest industry statistics and trends. No more guessing which platforms are worth your time and effort—our roadmap will guide you towards optimal channels for your specific goals and audience.

Moreover, we understand the apprehension surrounding the perceived complexity and cost of video marketing. Rest assured, our course emphasizes practical strategies and affordable approaches to creating and distributing compelling video content. Say goodbye to wasted resources and hello to measurable results.

Don't let fear and uncertainty hold you back from harnessing the full potential of social media and video marketing. Stop wasting time posting on the wrong platforms or posting incorrectly—let us equip you with the tools and insights you need to thrive.

  • $160.00



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