It is commonplace in many healthcare settings that as part of their delivery of clinical services (preventive care, acute-care and chronic-care) healthcare organizations are challenged to solve for consumer-patient engagement in their own care and medical decision-making.  The tactical elements for engagement often include ways to exchange information, better understand experiences and related needs, and ultimately provide valuable services efficiently and effectively that meet those needs. This is particularly challenging in healthcare and programming directed at specific risks, conditions, or populations.

From the lens of human-centered design thinking, the goal is to develop a value-based relationship with the consumer-patient where exchange of value can occur and develop naturally. Too often organization begins with the assumption that all they need do is to simply create an app, a portal, or other centralized context within which the developers and organizations hope to recruit and engage with their target audience in an enriched dialogue.  Unfortunately, too little attention is given to the question of what or how to engage that audience around issues of shared relevance.  To provide a practical framework for creating such an engagement, we have considered six key elements.

Areas Covered

In addition to the six solutions offered above, this presentation will cover five common myths that have implications for the design of healthcare products, services, and supporting data. The central theme is the advocacy for the utilization of what is known about human behavior and the need for data-driven, human-centered design in both strategy and tactics.  

Five Myths of Healthcare Engagement:

Who Should Attend    

Data scientists, health and fitness app developers, persons involved in clinical trials of medicine and medical devices, and anyone looking at data-driven health outcomes (including costs) or otherwise designing wellness or chronic condition management programs. Patient-clients will ultimately also benefit from a better-designed health experience.

Why Should You Attend

If one of the objectives of your role is to better engage the patient/consumers and their families in the care process personalized and effective way (clinical, functional and economic outcomes) then this webinar is relevant to you.  Whether you are a clinician, education, digital health designer, manager of a clinic, data scientist, pharmaceutical brand manager, specialty pharmacist, or clinical researcher this webinar will be relevant to key parts of your work.

Topic Background    

It now seems commonplace to consider that patients are active participants in their health, health decisions, treatment, and recovery.  Data supports the assumption that people who are more involved tend to make better choices, use healthcare resources more appropriately, and have better outcomes.

Recognition of the elevance of engagement provides few clues as to how to better engage and activate patients as partners in their care. Consequently, there is much dialogue and enterprise strategizing around patient activation, incentives, loyalty, engagement, and optimizing value-based care. Unfortunately, much of this conversation refers to greater involvement of patients in their own care (a worthy goal). However, the challenge in engaging people in their own health (including risk modification, compliance, understanding coverage, etc.) remains elusive.