Trademarks are more than just legal tools—they’re the foundation of your brand identity. In this session, we’ll walk through the key concepts and practical steps every business owner, founder, or creative professional needs to know when it comes to protecting their brand.

You’ll learn how to choose a strong, protectable brand name or logo, how to register it properly with the right authorities, and what to do if someone tries to use your mark without permission. We'll also cover how to avoid accidentally infringing on someone else’s rights, plus best practices for maintaining and enforcing your trademark over time.

Whether you're launching a new venture, rebranding, or just want to make sure your brand is safe and legally sound, this webinar will give you the confidence and tools to do it right.

Areas Covered

Who Should Attend    

Why Should You Attend

Your brand is too valuable to leave unprotected.

Whether you're just starting out or already growing your business, understanding how trademarks work can save you from headaches down the road. This webinar will help you:

Topic Background    

Your brand is one of the most valuable things your business owns—but a lot of people don’t think about protecting it until there’s a problem. Whether it’s your business name, logo, or a tagline you’ve worked hard to build recognition around, it can all be at risk without proper trademark protection.

In today’s digital world, where brands are launched online and spread quickly across markets, the chances of someone copying—or accidentally infringing on—your identity are higher than ever. A solid understanding of trademarks can help you avoid costly mistakes, protect your reputation, and make sure you actually own what you’re building.

This webinar is designed to give you the essentials: how trademarks work, how to register them properly, and how to defend your brand if someone crosses the line. It’s for entrepreneurs, creatives, legal teams—anyone who’s serious about building a brand that lasts.