Change Management And Organizational Communication
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Speaker : JASON FRANCIS
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When : Friday, August 22, 2025
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Time : 01 : 00 PM EST
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Jason Francis is a seasoned Marketing and
Communications Specialist with over a decade of experience in brand
storytelling, audience engagement, and digital strategy. He holds a
Master’s degree in Professional Communications from Thomas Edison State
University, a Bachelor’s in Business Management from Iona College, and a
Human Resources Certificate from Cornell University.
With
a strong content creation, event marketing, and internal communications
background, Jason has worked across various industries, including
travel, lifestyle, wellness, and corporate sectors. He has successfully
led branding initiatives, social media campaigns, and influencer
partnerships that drive audience growth and brand visibility.
As
a public speaker and workshop facilitator, Jason has shared insights on
brand storytelling, leadership communication, and digital engagement at
prestigious events such as South by Southwest, CMX NYC Summit, and
taught as a guest instructor at New York University. His expertise in
crafting compelling narratives has helped businesses and professionals
strengthen their brand identity and connect authentically with their
audiences.
Passionate about the power of
storytelling, Jason continues to help organizations and individuals
shape their messaging, elevate their public presence, and create
impactful brand experiences.
Change Management is the structured process of preparing, supporting, and guiding individuals, teams, and organizations through change. This can include changes in strategy, operations, technology, culture, or leadership. The goal of change management is to ensure that transitions are smooth, efficient, and successful by addressing both the technical and emotional aspects of change.
Organizational Communication refers to the flow of information within an organization. It includes all forms of communication—formal and informal, verbal and written—that occur between employees, departments, and leadership. It plays a critical role in maintaining coordination, building culture, and ensuring that everyone is aligned with organizational goals.
Together, Change Management and Organizational Communication help ensure that transformations are handled effectively, with clarity, empathy, and engagement. These processes secure both the internal organizational system as well as those that are being served in the public.
Areas Covered
- Supports successful transitions by providing structure during organizational changes (e.g., mergers, restructuring, tech upgrades).
- Reduces employee resistance by addressing concerns, building trust, and involving stakeholders early in the process.
- Improves leadership effectiveness by equipping leaders with tools to guide and support teams through uncertainty.
- Enhances communication clarity, ensuring that goals, expectations, and timelines are well understood.
- Boosts employee engagement by creating transparent, two-way communication channels that encourage feedback and participation.
- Minimizes confusion and disruption by aligning messages across departments and reinforcing consistent narratives.
- Strengthens organizational culture by promoting openness, adaptability, and shared values during change.
Who Should Attend
Business Leaders, Directors, Managers
Why Should You Attend
Learning about Change Management and Organizational Communication is essential in today’s fast-paced and constantly evolving professional landscape. Organizations frequently undergo transitions—whether due to technology, leadership shifts, restructuring, or market dynamics. Effective change management ensures these transitions happen smoothly, minimizing disruption and resistance while maintaining employee morale and productivity. Understanding change management equips individuals with strategies to plan, implement, and support change initiatives. It involves anticipating obstacles, addressing uncertainty, and fostering resilience across teams. Without proper change management, even well-intentioned initiatives can fail due to confusion, pushback, or misalignment. Equally important is organizational communication. Clear, consistent communication serves as the backbone of successful change. It builds trust, reduces misinformation, and helps stakeholders understand the “why” behind changes. When leaders communicate effectively, they create transparency, encourage feedback, and empower employees to adapt and contribute. Together, change management and organizational communication support a healthy organizational culture. They enable leaders to engage teams, clarify expectations, and align goals during times of uncertainty. For employees, understanding these concepts promotes adaptability, confidence, and collaboration. Ultimately, learning about these disciplines prepares professionals to navigate complexity with clarity.
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$160.00
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