Powerful Stories: Storytelling Based on Neuroscience Captures the Imagination of Your Audience and Gains Their Trust
Karla Brandau is a thought leader in management and team building techniques. She trains individuals to improve their communications and thus their relationships with anyone they interface with.
She specializes in personalities, communication skills, leadership principles.
She is the CEO of Workplace Power Institute and has educated managers with her proven leadership principles in companies such as Motorola, Coca-Cola Enterprises, Panasonic, and BYD America.
She has a degree in education and is a Certified Speaking Professional, an earned designation given by National Speakers Association.
Karla’s book, How to Earn the Gift of Discretionary Effort, teaches managers how to be the leader people CHOOSE to follow, not have to follow because of their position on the organizational chart.
The neuroscience of storytelling is a field of study that examines how stories affect the brain. Research has shown that stories can activate the same areas of the brain that are involved in empathy, compassion, and trust. This makes stories a powerful way to connect with people on an emotional level and build rapport.
In addition, stories are memorable and persuasive. When we hear a story, our brains release chemicals that make the story more meaningful to us. This makes stories more likely to stick in our minds long after we have heard them. Additionally, stories can be used to influence and persuade people by appealing to their emotions and values.
This workshop will teach you how to use the power of storytelling to connect with people, build trust, and achieve your goals. You will learn the neuroscience behind storytelling, how to create compelling stories, and how to use stories to influence and persuade people. You will also have the opportunity to practice your storytelling skills with other participants.
Areas Covered
- The neuroscience of storytelling
- The different types of stories and how to choose the right story for your audience
- The elements of a compelling story
- How to use storytelling to build rapport and trust?
- How to use storytelling to persuade and influence people?
- How to use storytelling to educate and inform people?
- How to use storytelling to inspire and motivate people?
- Practice exercises and feedback
The workshop will be led by an experienced storyteller who will share their knowledge and expertise with you. You will also have the opportunity to practice your storytelling skills with other participants.
Here is a more detailed breakdown of the topics that will be covered:
- The neuroscience of storytelling: This section will explore the research on how stories affect the brain. We will learn about the different areas of the brain that are involved in storytelling, and how stories can be used to activate these areas.
- The different types of stories: There are many different types of stories, each with its own purpose and effect. In this section, we will learn about the different types of stories and how to choose the right story for your audience.
- The elements of a compelling story: A compelling story has certain elements that make it engaging and memorable. In this section, we will learn about the elements of a compelling story, such as a strong plot, relatable characters, and a clear message.
- How to use storytelling to build rapport and trust: Stories can be used to build rapport and trust with an audience. In this section, we will learn how to use storytelling to create a connection with our audience and make them more likely to listen to us.
- How to use storytelling to persuade and influence people: Stories can be used to persuade and influence people by appealing to their emotions and values. In this section, we will learn how to use storytelling to get people to see things our way.
- How to use storytelling to educate and inform people: Stories can be used to educate and inform people about complex topics in a way that is easy to understand. In this section, we will learn how to use storytelling to teach people about different cultures and perspectives.
- How to use storytelling to inspire and motivate people: Stories can be used to inspire and motivate people to achieve their goals. In this section, we will learn how to use storytelling to encourage people to take action.
- Practice exercises and feedback: We will have the opportunity to practice our storytelling skills with other participants. The facilitator will provide feedback on our stories and help us to improve our skills.
Course Level - All levels
Who Should Attend
Anyone who’s in sales, sales leadership, Sales Managers, Team leaders
Why Should You Attend
Attend this workshop to learn how to use the power of storytelling to connect with people, build trust, and achieve your goals. You will learn the neuroscience behind storytelling, how to create compelling stories, and how to use stories to influence and persuade people. You will also have the opportunity to practice your storytelling skills with other participants. This workshop is for anyone who wants to learn how to use storytelling to be more effective in their personal and professional lives.
Here are some specific benefits of attending this workshop:
- Learn how to connect with people on an emotional level and build rapport
- Learn how to create stories that are memorable and persuasive
- Learn how to use stories to educate and inform people
- Learn how to use stories to inspire and motivate people
- Practice your storytelling skills with other participants
If you are ready to learn how to use the power of storytelling to achieve your goals, then sign up for this workshop today!
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$200.00
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