Pitch in a Way that Michael Jordan Would Say Yes - Strategic Selling for Professionals
Yoke van Dam has been called the Kintsugi queen™ because of her ability to join, repair and transform teams into something quite wonderful. Her work is like Kintsugi, the Japanese art form that mends broken pottery with gold. Yoke works with teams that may have become disjointed, to reconnect and -find their flow again. This approach helps leaders stay optimistic when they encounter flaws and missteps in their organizations leading them to the gold at the 'end of the rainbow.’ As a qualified behavioral change coach with veri-fiable in-the-eld experience (2000+ team members, 2 300+ hours training, and 350+ coaching hours) she’s eminently suited to uncover the real issues holding teams back. Her hard-won experience (15 years) and tried and tested high-performance processes have seen even the most under-performing and fractured teams join together and become stronger and more remarkable.
She works with leaders who want to effectively articulate and communicate their vision so that their teams buy into it and are prepared to follow them to hell and back to make sure that vision is achieved, as well as new, untested leaders who need a strong foundational roadmap of how to work with and lead teams to successful outcomes.
Her advisory, speaking, and coaching work empowers leaders and teams to create meaningful workspaces by tapping into their purpose and enhancing human connection. She empowers leaders and teams with confidence and influence, to find their flow and develop a growth mindset. The specific areas she focuses on are Leadership development, Culture, Emotional intelligence, Time-management, Negotiation, Communication, and Presentation skills.
Her clients have been as diverse as sales executives, business leaders and owners, customer service agents, marketers, lawyers, engineers, and accountants. The industries she has covered range from automotive, retail, manufacturing, and engineering to advertising, publishing, legal, and academic. She is the founder of Y-Connect and a Professional member of the Professional Speakers Association of Southern Africa (PSASA).
Her Emotional Intelligence program, and Women in Leadership for Executives have been offered in Canada, Dubai, Egypt, South Africa and is scheduled for Malaysia.
As a professional in business, you have built your credibility and done your 10,000 hours of becoming an expert.
How do you strategically sell and position your product and service, When you know that you are competing against others?
In this Case study approached webinar we will unpack the Strategic selling strategies that allowed Nike to win the Jordan deal in the 80’s.
Areas Covered
- Understand all the phases of a sale
- You will strategically outline the 4 types of buyers and how you need to sell to each of them
- You will uncover new ways of dealing with competition and find innovative ideas by reviewing what they do
- How to get past the technical buyer and gatekeeper
- Understand how to position the sale, the reveal, and listen to your audience
- Understand when to break the rules and how to close the deal
Course Level - Intermediate
Who Should Attend
- Marketing
- Sales Executive
- Sales Directors
- Sales managers
- Product owners
- Recruiters
- Insurance brokers
- Financial advisors
- Departments that need to pitch ideas internally for approval: Finance, engineering, and operations.
Why Should You Attend
- Do you get overwhelmed when you are pitching against competitors
- Do you want to run away the moment others step into the ring
- Do you want to elevate your sales and negotiation game?
In this webinar, we will use the Nike and Michael Jordan deal as a case study to illustrate how you can strategically outperform your competitors. And win in a pitch against them.
Topic Background
This topic was developed to provide a broad overview of selling in the b2b context. This has been fleshed out as a full-day workshop for the advertising and publishing industry and recently was used as a keynote using the Nike and Michael Jordan deal as a case study. See some of the testimonials below.
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$200.00
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