Selling in a Recession
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Speaker : AMY J KEELY
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When : Tuesday, August 06, 2024
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Time : 01 : 00 PM EST
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Amy J. Keely is an award-winning supply-chain marketer with over twenty years of business experience working for small businesses as well as billion-dollar corporations - in a variety of industries – primarily within the disciplines of marketing and operations.
Amy’s specialty areas include supply chain marketing, generational workforce management, small to midsized business growth, and healthcare advocacy. She holds a Bachelor of Arts in English from the University of Michigan with an influence in psychology and communication, and attended Cambridge University in the UK for International Studies. She also holds a Master’s in Business Administration (MBA), a Master of Education (M.Ed.); and a Ph.D. ABD in Philosophy, Aesthetics, and Art Theory.
Her successful marketing campaigns have resulted in earning the highly prestigious industry awards of the American Marketing Association Award and Silver Microphone Award. Amy has traveled extensively throughout the U.S. and globally to countries in Europe and India. It has helped her have a deeper understanding of various cultures in global business.
She has taught classes at both business colleges and art schools in the following disciplines: Management, Business/Business Law, Marketing (Advertising/Digital Media, Public Relations, Sales, Customer Service), Human Resources, English, Communications, Photography, and Fashion Merchandising (Consumer Behavior, Visual Merchandising, Import/Export Taxation, Inventory & Stock Control, Forecasting, etc.).
In addition to published case studies written for the workforce management industry, she is a published author from one of her Ph.D. papers titled The Evaluation or Valuation of Art: An Artist’s Dilemma. Her peer reviewed paper was published in the International Journal of Art and Art History. She is a keynote speaker at major events and conferences as well as being invited to speak at a Tedx event at Grand Valley State University.
As the cost of living and credit card interest rates both rise, history shows us the threat of a recession becomes more and more likely with each passing day. Preparation is key for business leaders successfully manage the inevitable slowdowns that come during time of an economic downturn.
The nightly news programs are saying that consumers are maxing out their credit cards to purchase essential items such as food and utilities. Although wages do seem to be increasing, they cannot keep up with the pace of pricing increases. Inevitably, consumers will be hanging on to every penny they can, watching for sales and modifying their lifestyle habits.
Along the pricing increases and sales cycles slow down salespeople should also expect their customers to be implementing budget cuts. With these cuts, will come increased rejections and objections to pricing.
They will have to hone their selling strategies in order to maintain their current customer base. If they wish to bring on new clientele, they will have to be even more creative.
Selling in a recession requires a game plan and a great deal of preparation. This class will offer valuable information on how to navigate through the choppy waters of a recession and come out on top.
Areas Covered
- Get to know your clientele and understand their new and upcoming challenges.
- Increase your workload and develop new sales strategies. Get creative!
- Be prepared for the inevitable decline in customer confidence and spending.
- Put the necessary resources into training your sales team.
- A recession is not a sales death sentence. As you’re your team becomes savvier, you can increase your customer base while keeping your current customers.
- Customer service and satisfaction before, during and after the sale.
Course Level- Intermediate
Who Should Attend
- Corporate Account Managers and their Operational Leadership
- Sales Teams, Business Owners, Business Students
Why Should You Attend
This course will give the student vital information on how to develop a sales strategy to maintain and grow their business during difficult economic times. By the end of the class, the student will have a better understanding of how to develop a business plan specific to the needs of their own company.
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$160.00
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