The Demand Driven Supply Chain
  • CODE : MARG-0010
  • Duration : 90 Minutes
  • Level : Advance
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Marilyn Gettinger owns and manages the consulting firm, New Directions Consulting Group. Marilyn created the organization in 1993 with the mission to assist companies in making the most of their precious resources. She designs customized training programs and consulting services to support organizations that must change to meet the demands of the 21st century. Her workshops present theory and then relate that theory to meeting the challenges of the organization. Participants are encouraged to take on intra-company projects that address upgrading and re-engineering of existing business and manufacturing processes. Her consulting services offer a team approach to streamlining existing processes using all of the skills and experiences of staff members. She has consulted with organizations to improve purchasing, inventory, and supply chain processes.

NEW DIRECTIONS CONSULTING GROUP works with organizations both in the service and manufacturing sectors. The client base includes medical institutions, pharmaceutical, medical device, food, and cosmetic manufacturers, mold manufacturers, warehouse and distribution companies. The firm has developed workshops for companies with as few as thirty employees to large multi-national corporations. Class participants may include direct labor personnel all the way to top executives.

Ms. Gettinger is program coordinator and instructor for the Middlesex County College Institutes and the Wired Grant program Supply Chain certificate programs and chair and instructor for the Project Management Certificate program at Union County College. She taught the Institute for Supply Management Certificate preparation courses at both Union County College and also on-site at company locations. She has been a presenter at the Institute for Supply Management International Conferences in 1998 through 2010. She has presented workshops at the American Production and Inventory Control Society’s International Conference in 2000, 2002, and 2003 and 2009. Marilyn has also presented several workshops throughout the country for local and regional affiliates, groups, and forums of ISM on Benchmarking, Supply Chain Management, Supplier Evaluation, Best Practices, and Strategic Sourcing. She recently facilitated an online course for the Institute for Supply Management and led a Satellite Seminar on inventory and finance. She teaches International Trade and Importing at Baruch University. She presents courses in all areas of supply chain management and is an active instructor for the federal government LINCS program and the Talent Development Center preparing students to pass the Council for Supply Chain Management ScPro test. She is also teaching the APICS Certified Supply Chain Professional test preparation program.

Marilyn helps promote other businesses through her involvement at both Bergen Community College and Kean University’s Small Business Development Center’s small business workshops. She holds a C.P.M and a CPSM and has completed her master’s degree and is certified in Materials Management from Bloomfield College.

Demand driven supply chain management moves the focus of the demand flow from forecast and customer order driven to more of a market driven perspective.

Many industries are purchase and make-to-stock to meet customer expectations and demand. Customers expect to see inventory on the shelf or in the warehouse ready to ship. In the past, make-to-stock companies have looked to accurate forecasting and demand planning to drive inventory requirements.

However, forecasting is an educated guess and is far ahead of what is actually happening at the cash registers or at online sales. Stock-out situations mean a lost sale, and it may mean a lost customer. Many organizations have identified they must be able to quickly identify shifts in demand or even in what the customer actually wants. Then, they need to move quickly to replenish stock so that they minimize lost sales.

Demand driven supply chains move a company from a push production process to a pull system or even a push-pull system. It shifts the focus from forecasting to actual sales and what is happening at point of sale or cash registers. An organization may still do forecasting, and they are now also looking at the real-time information.

This presentation defines demand driven supply chains and discusses why a company should move its focus to the marketplace. It discusses how an organization can shift from a push driven to a pull driven business.

The program will also explore how to shift the supply chain from a forecast and demand planning flow of goods, information, and money to a supply chain that seamlessly reacts to market changes for products and services.

The presentation includes case studies of organizations that have successfully made the shift.

Areas Covered

  • Demand driven supply chain defined
  • Traditional supply chain
  • The evolution of the demand driven supply chain
  • When and why this strategy
  • The flow of a demand driven supply chain
  • The impact of DDSC
  • Push system versus pull system
  • The challenges of moving from a push system to a pull system
  • Point of sale information and other marketplace triggers
  • Quick response process
  • Steps in moving from push to pull
  • Push pull system
  • The upstream supply chain network
  • Culture change from push to pull
  • Implementation
  • A change of focus
  • Performance metrics
  • Technology
  • Case studies of organizational focus from push to pull

Course Level  - This webinar is a good review for those at advanced levels and critical to anyone at the intermediate and fundamental levels

Who Should Attend

  • Supply management personnel (purchasing, procurement)
  • Anyone in an organization who is involved in purchasing services or materials
  • Engineers
  • Research and Development
  • Safety Managers
  • Human Resource Managers/Supervisors

Why Should You Attend

Demand driven supply chains are a supply chain process that focuses on what is actually happening in the marketplace as opposed to strictly producing products based on forecasts and customer actual orders.

A demand driven supply chain is critical to organizations in the retail industry where demand changes are constant. When an organization is out of stock on an item because demand exceeds supply, a sale is lost and possibly a customer is lost. Retail as well as other industries are finding that being able to react to market signals quickly through the upstream supply chain minimizes stock out situations. Demand driven supply chain management is an important strategy in meeting and adjusting to changes in customer demand quickly.

  • $149.00

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