Social Media: Effectively Managing the Impact in Your Workplace
Diane L. Dee, President, and Founder of Advantage HR Consulting, LLC is a senior Human Resources professional with over 30 years of experience in the HR arena. Diane’s background includes experience in HR consulting and training & administration in corporate, government, consulting, and pro bono environments.
Diane founded Advantage HR Consulting in early 2016. Under Diane’s leadership, Advantage HR Consulting provides comprehensive, cost-effective Human Resources solutions for small to mid-sized public and private firms in the greater Chicagoland area. Diane also develops and conducts webinars on a wide variety of HR compliance and administrative topics for various training firms across the country. Additionally, Diane is the author of multiple white papers and e-books addressing various HR compliance topics.
Diane holds a Master Certificate in Human Resources from Cornell University’s School of Industrial and Labor Relations and has attained SPHR and SHRM-SCP certification. Diane is a member of the National Association of Women Business Owners and the Society for Human Resource Management. Additionally, Diane performs pro bono work through the Taproot Foundation assisting non-profit clients by integrating their Human Resources goals with their corporate strategies.
This webinar has been approved for 1.00 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
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Technology is rapidly changing the way organizations conduct business, and social media has become a dominant form of communication. The benefits of social media are obvious. Social media can act as a customer service tool allowing consumers to interact with businesses about their products and services. When successful, social media marketing campaigns can increase brand awareness. Yet despite this popularity, employers find it increasingly difficult to balance the competing interests of an employee’s privacy against the employer’s security. Complicating matters, the law governing social media in the workplace is unsettled.
- Understand how and why employees use social media
- Identify the key risks posed to employers by social media use and misuse
- Have an awareness of the law and ethics relating to social media
- Managing social media used in the workplace
- The National Labor Relations Board and Social Media
- Develop and implement a workplace social media policy
- Appreciate the importance of keeping professional and personal networking activity separate
- Demonstrate social media best practices in the workplace
- Business applications for social media
Course Level - Intermediate
Who Should Attend
- Senior Leadership
- HR Professionals
- Managers & Supervisors
- Compliance Professionals
- Ethics Professionals
Why Should You Attend
Social media can be a powerful tool to grow your business, but it can also create workplace distractions or be a forum for messages that may undermine or hurt your organization’s brand. Through this session, you’ll learn when and how you can (and can’t) regulate the use of social media in the workplace. Participation also can help you navigate the social media landscape, including current National Labor Relations Board positions and tips for implementing a social media policy.