Social Networks Driving Supply Chain Disruption
  • CODE : BRTE-0004
  • Duration : 60 Minutes
  • Level : Intermediate
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Tom Brouillette is a leader in Supply Chain Management with a major third-party logistics provider in the US. Tom is a respected business and technical leader with a prominent 25+-year career delivering strategic enterprise solutions in the Supply Chain, eCommerce, CRM, B2B and B2C for some of the largest retailers. Tom has developed a proven track record of delivering solutions bridging the gap between strategic objectives of a business and available tools and technology and he brings these skills to these discussions and to share and guide. Tom has been recognized for successful strategy development and delivery of Supply Chain Management, eCommerce, B2B, B2C, CRM, aerospace, manufacturing, and health care initiatives to name a few. Tom is able to quickly understand and get to the root of the business requirements and strategy and then brings his experience to the tablet to define highly creative solutions that take advantage of operations, business acumen and technology to define the most appropriate and cost-effective solution.

In addition, Tom writes a a regular blog that focuses on supply chain trends and issues to provide thought leadership to the industry. Tom’s discussions range in topics from planning and forecasting to business culture change and collaboration. Tom has earned certificates in business process modeling from San Francisco University along with ITSM ISO Foundation Certificate in ISO/IEC 2000, in addition to a Leadership certificate from the Creative Leadership Institute.


The disruption in the supply chain network can be seen in all aspects of the supply chain that thrive on collaboration and interaction, in other words, these capabilities have disrupted the supply chain network practices. The resulting waves of discontinuous disruption will continue to be felt across the supply chain network for a long time to come.

Social network technologies and the resulting collaboration technologies are founded on open and efficient communications through networks and across technology platforms. The extended supply chain and partner processes and procedures require open and efficient communications through networks and across technology platforms so this has been a match made in heaven. This embrace of technologies was simply waiting for the right moment of technology and extensions of network technologies and frankly imagination to rise and disrupt the supply chain.  

The pieces and practices have been in place in the supply chain for a long time and really waiting for someone with the imagination and will to define and deliver the potential. The tools for communication have been available through EDI technologies, for instance. These technologies have been enhanced though to support extended connectivity demands via improvements in network and wireless technologies. The Internet of Things (IoT) has played a key role in the disruption of communication. These technologies continue to disrupt processes and practices as capabilities are developed to support the demands.

The areas of focus and disruption change based on reactions to demands and imagination in delivery and capabilities. The LTL market, for instance, is in the throw of a major disruption now based on shared-ride technologies. This has flowed into freight forwarders and also customization demands to support inventory management for last-mile deliveries. This is a great example of consumer demands driving the market to incorporate social technologies, in this case, rideshare technologies, into the business process to improve the practices. Another example of technologies and network capabilities impact on the supply chain is the Iot tools and capabilities utilization to improve tracking and planning capabilities that have been a continuous improvement process for quite some time.

Blockchain tracking and tracing capabilities are incorporated to support the demands of lot trace and date management for food products to provide historic product pedigree information accuracy. These capabilities were initially slow to accept and now the combination of market demands (read consumer demands), regulatory requirements to support recalls and improvements in technology and network capabilities are driving this to mainstream usage. Blockchain technologies already provide many benefits and while already delivered significant impact in the supply chain it is really still in its infancy and I expect the capabilities and usage to expand with new imaginative demand.

Retail disruption has combined with technologies to produce a discontinuous disruption in the supply chain to support changing consumer demands. Disruptive forces have always been around and the big difference now is the speed of the disruption. This speed has been increased as a result of technology and network capabilities available to the consumer more than any other factor, the key factor to the discontinuous disruption is the embrace of technology by consumers. The technology, combined with the improvements and growth in networks allowed the consumer to drive change into the market. Then social networks and social network technology encouraged the spread of consumer and business use of the technology. Putting technology into the hands of consumers is driving the rate and size of disruptions.

The challenge for the market and the supply chain is the identification of important and key disruptions, in other words, what disruption will have legs that allow the disruption to grow and expand in usage. Unfortunately, there is really no way to determine the winners and losers and so the supply chain must act on all. This is where social networks and collaboration really show their value. Social networks provide the means to sense the disruption and measure the speed of growth along with clarification of the disruption. Collaboration and collaborative development allow the supply chain to respond and react to the disruption.

Areas Covered

The expansion, along with continuously improving social network capabilities are extending demands into all areas and driving disruption now into the supply chain

  • Factors disrupting the supply chain
  • The increasing pace of disruption
  • Developing a strategy to sense and respond to demands
  • Using social networks to support your strategy
  • Identify the processes and procedures to support the strategy
  • Continuous sense and respond to demands
  • Developing supply chain partners to support disruption
  • Maintaining the pace of demands

Sales and Operations Forecasting and Planning management, Financial Planning managers, Operations Management, Buyers

Course Level - Intermediate

Why Should Attend

The challenge for the supply chain extended network is expanding and improving tools and techniques to sense and respond to changing demands of the consumer. This is where social network technologies and practices bring value. The social network must be tapped in order to meet these changing demands. The challenge with the supply chain is the expanse of the network partners and the challenge of communication and coordinating execution and analysis across this expansive network.

This webinar will

  • Help to identify and understand the tools and processes that can be utilized to sense and respond to the disruption. In order to react to the disruption throughout the supply chain, you must first sense the disruption and then you must collaborate with your extended partner network to quickly and efficiently identify the appropriate response
  • Help you to understand and incorporate the processes and procedures that will support the continuous activities of sensing and responding to the disruption that is impacting the extended supply chain in waves
  • Help you to develop a strategy that incorporates continuous improvements along with processes that support the strategy

Topic Background

Social network collaborative technologies have left a mark on the personal communications world in the way that the technologies encourage both immediate connections and in the communications capabilities between connections. These capabilities have also disrupted the supply chain through increased demands and more importantly increased expectations encouraged by consumer embrace of technology.

  • $149.00



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