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  • JANA STRAITON
Speaker Profile
JANA STRAITON

As the founder of Renegade Marketing, a tech branding agency, She guides a vibrant team that is passionate about making technology brands stand out. At Renegade, we rebel against the ordinary, crafting unique brand identities that challenge the status quo. We're all about pushing boundaries, embracing risks, and nurturing a culture filled with innovative ideas. Before founding Renegade, she honed her marketing skills in the Consumer-Packaged Goods (CPG) industry, learning everything from building brands from scratch to reinvigorating those that had hit a plateau, and even launching new brand extensions. During this time, she led complex multi-country global product launches, as well as focused single-market strategies aimed at rapid market share growth, particularly in the U.S., where she spent several years in New York working for the multinational FTSE100 giant, Reckitt Benckiser. A decade ago, she pivoted my career to the tech sector, working for West Coast tech titans like PayPal and Adobe and engaging with dynamic start-ups in London. This period broadened my expertise to include performance and product marketing, and the crafting of digital experiences, complemented by strategic go-to-market planning and the launch of products across Europe, the Middle East, and Africa—recently focusing on large enterprise marketing and Account-Based Marketing. With a diverse background spanning multiple sectors and countries, and extensive knowledge in various marketing disciplines from branding to performance marketing, she is thrilled to share my insights with the class. My goal is to energize and inspire the next generation of marketing leaders through this course.


  • Upcoming Webinars
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Product Compare (0)
$160.00
Global Marketing Strategies: How Top Brands Win Across Borders

 Jana Straiton
 June 26 2025
 01 : 00 PM EST    
 60 Minutes
Global Marketing Strategies: How Top Brands Win Across Borders

Expanding your brand across global markets presents both massive opportunities and significant challenges. The most successful international brands—like Apple, Nike, and Coca-Cola—have mastered the art of balancing global consistency with local relevance. In this session, we’ll break down the essential strategies that drive effective international marketing, showing you how to adapt, connect, and thrive in ..

Showing 1 to 3 of 3 (1 Pages)
$200.00
Brand Positioning Strategies

 Jana Straiton
 Recorded Webinar
 60 Minutes
Brand Positioning Strategies

In an increasingly competitive market, the right brand positioning can set you apart from the crowd, creating a unique space for your brand in the minds of consumers. This webinar will explore effective strategies for brand positioning that can help you differentiate your product or service, align it with the right audience, and enhance your overall market presence.Areas CoveredUnderstanding Brand Positioni..

$200.00
Building a Strong Brand Identity

 Jana Straiton
 Recorded Webinar
 60 Minutes
Building a Strong Brand Identity

This webinar dives deep into the key strategies and elements that are foundational to creating a successful brand identity. Whether you’re starting from scratch or looking to strengthen an existing brand, this session will equip you with actionable insights and proven techniques.We begin by exploring Brand Strategy as the cornerstone of a successful brand identity. Crafting an effective brand strategy requi..

Showing 1 to 3 of 3 (1 Pages)

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