5 Ways to Turbocharge Your Digital Presence in the Age of COVID
Benjamin Reese is the Marketing Director at Dimensional Control Systems. With over 10 years of experience in marketing management, Reese has lead marketing teams from the ground up in digital marketing, content marketing, messaging, web development, inbound marketing, event management, and sales development. Working with different platforms, including Hubspot and Salesforce, Reese has a proven track record, increasing web traffic by 1,000%, increasing inbound leads from less than 1% of the sales mix to over 50%, and creating revenue streams well over a million dollars. With an international business degree from Grand Valley State, Benjamin Reese has studied business, marketing, economics, statistics, physical sciences, and finance, providing a broad level of experience that allows him to write, understand, and market across a variety of industries.
This session will discuss 5 things that you can do right now to improve your online presence, increasing both traffic and conversions on your website. In addition, it will go into more detail on how you can expand on these tactics to build out your digital presence for future gains. These topics include many commonly understood tools that despite being known, are not being used or applied effectively by a majority of companies. Oftentimes, the fear of the unknown holds companies back from diving into the use of these tools, and this presentation can act as a plan to get you started using these tools to begin your digital journey.
- Establishing Subject Matter Expertise – Linkedin/Content Development
- Running Digital Events on a Budget
- Blogging for Beginners – Easy Ways to Get Content
- Establishing Long Term SEO Presence
- Converting Traffic Effectively
Included is an explanation of the topic, common practices, tips for getting started, and a plan for you to start right away.
- What is it?
- What has changed in the era of COVID
- What are common practices?
- What can you do right now?
- A plan of action to get you started
Course Level - Intermediate
Who Should Attend
- Marketing Directors
- Marketing Managers
- Content Creators
- Marketing Specialists
- Small Business Owners
- Multifunctional Role Managers
Why Should You Attend
COVID has driven companies further into a digital environment. The cancellation of all in-person events has brought a demand for additional online content. Many companies have let their online presence stagnate and now find themselves struggling to catch up. This webinar provides some tips to get your digital presence working for you, and lay the groundwork for future success online.
Digital Marketing tips that will help you get found and convert your traffic.