Increasing Learning And Development’s Impact Through Accreditation: How to Drive-Up Training Quality, Employee Satisfaction, and ROI in Workplace Learning And Development
  • CODE : ROTH-0023
  • Duration : 90 Minutes
  • Level : Intermediate
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William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow is a Professor in the Workforce Education and Development program, Department of Learning and Performance Systems, at The Pennsylvania State University, University Park campus. He is also President of his own consulting firms—Rothwell & Associates, Inc. and Rothwell & Associates, LLC. He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles—including 111 books. Before arriving at Penn State in 1993, he had nearly 20 years of work experience as a Training Director in government and in business. As a consultant, he has worked with over 50 multinational corporations--including Motorola, General Motors, Ford, and many others. In 1997 he and his wife founded a small business—a personal care home for the elderly that employed 27 workers and served as the residence for 54 people. That company was sold in 2017.

This webinar has been approved for 1.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at

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Accreditation is to training program quality what certification is to ensuring individual competence. A certified trainer or learning professional is qualified to do the work; an accredited learning and development program is aligned with standards for how good learning programs are designed. This webinar describes the value of accreditation and summarizes step-by-step how to bring your learning and development programs into alignment with quality requirements/standards.

Many employers are looking for a way to make organization-sponsored training and continuing education more appealing to workers. One way to do that is to pursue accreditation. Based on the book Increasing Learning & Development’s Impact through Accreditation published in 2020 by Palgrave MacMillan, the authors provide the value proposition for accreditation and provides a guide to the process of accrediting training programs.

Areas Covered

  • Define accreditation
  • Explain how program accreditation relates to individual certification
  • Review the value of program accreditation in ensuring program quality and motivating learners
  • Examine step-by-step what standards often guide the accreditation of learning programs and how to ensure a program aligns with those standards

Course Level - Intermediate level training knowledge: Participants should have a basic knowledge of instructional design

Who Should Attend

  • Training Managers
  • Chief Learning Officers
  • Training Directors
  • Learning and Development professionals
  • Operating managers
  • Senior executives

Why Should You Attend

When organizational leaders begin to think about pursuing accreditation for their training and continuing education efforts, they inevitably think of many questions, mainly, why? what is the business case? And what is needed to become accredited?

Just as individuals pursue certification to ensure competence; organizations and learning programs pursue accreditation to ensure quality and accountability. Accreditation assures employees that new skills or knowledge gained is verified and portable. This is a benefit to employees in their lifelong learning – something that is especially attractive to today’s millennial workers who like personal attention. Today’s employees want to enhance their work skills through continued education. They also want continued education to have up-scaling benefits. As a provider of quality training guaranteed through accreditation, your organization becomes the attractive employer of choice because the learning protocols have definable and life-long benefits. Accreditation is an investment that presents the value proposition for the participants (learners), the organization, and for the customers.

As organizations serve customers and benefit communities, expectations for consistency and applicability rise. Thus, in order to simply continue to meet client and community expectations, an organization must continually improve the product it makes or enhance the services it offers. Accreditation forces learning and development efforts to focus on knowledge enhancement, skill improvement, or attitude change expected by these stakeholders. Accredited training teaches employees to meet future marketplace needs through the talents they develop by setting learning goals for their performance. The ‘generic education’ approach to training is avoided. Rather - via accreditation, specific job-related skills are developed in employees to both anticipate demand and meet client and community expectations.

This webinar will– promote accreditation as proof of training value, and offer principles for quality learning program structure, delivery, and improvement, such that accreditation can be achieved. The accreditation topic will be approached from a value perspective, with an emphasis on learning and development program quality, staff professionalism, and learner impact.

  • $149.00

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