Content Marketing Strategies for Increased B2B Lead Generation
Date : 14 AUGUST 2018
Time : 01 : 00 PM EST
Duration : 60 MINUTES
Shakira M. Brown is an award-winning PR, Marketing& Branding expert and Founder & CEO of SMB Strategic Media LLC (www.pradviser.net), a firm that helps small business owners get to the heart of why the customers/clients buy their goods and service helping them clarify their message via strategic brand messaging. The company helps businesses convey their competitive advantage with custom PR and content development services to help them stand out in their market. Shakira is also the founder creator of The Functional Entrepreneur TM principles and a marketing consulting and business adviser for America’s Small Business Development Center at The College of New Jersey. Shakira has over 25 years of experience in public relations, television production, branding, sales/marketing, content development and website strategy. She has won over 13 industry awards in various disciplines for her work and is a frequent business speaker at the professional conference (www.shakirabrown.com). Known as "The Small Biz Whisperer, she is the host of Moment Masters Show Small Business Podcast (www.momentmasters.com) available on iTunes and Google Play, among others and she is also a contributing writer for Black Enterprise.com.
A recent Content Marketing Institute's survey revealed that 88 percent of B2B marketers are practicing content marketing. The survey explained that this type of marketing, involves "a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action". Combined with the statistic that 96 percent of first-time website visitors are not ready to purchase and prefer to take their time in getting to know you more, checking out the competition, and discerning which brand suits them best. There is no question that content marketing strategy is not just a nice-to-have, but a business imperative.
In this webinar, award-winning PR, Branding and Marketing expert Shakira M. Brown will explain how to develop a realistic approach to content marketing that will nurture prospects and ultimately convert them into buying customers and clients. Discover ways to identify what your prospects care about to help you generate content that will fuel your lead-generation pipeline. Learn how implementing a content marketing strategy can improve search engine results for your company website to increase the amount of web-based new business inquiries. Most importantly, learn how to generate content with as minimal effort as possible and maximum long-term impact.
According to Hubspot, companies that publish 16 or more blog posts per month generate 4.5 times more leads than those who publish only 0-4 posts per month. The study further revealed that 47 percent of B2B buyers rely on content for research and making purchasing decisions. More significantly, B2B buyers consume at least three to five pieces of related content before contacting a salesperson. It is essential that the sales organization produce more content more frequently so you can cater to your audience’s information demands.
- Upon completion, participants will be able to Identify precise business goals to drive your entire content marketing strategy (and earn executive support)
- Upon completion, participants will have knowledge of the tools necessary to generate content that offers value to your prospects without selling to them
- Upon completion, participants will have an understanding of how to map content plans to marketing/sales objectives tied to your business goals
- Upon completion, attendees will have the information necessary to engage relevant key stakeholders in their organization in supporting this process and help each person understand their role in making it happen
Who Should Attend
This webinar is appropriate for sales and business development professionals at high growth companies who are interested in optimizing their sales and marketing teams performance by making it more collaborative. Also if the way you've always sold isn't working anymore and you need to make a change to generate more qualified leads. The knowledge gained in this presentation can serve as a catalyst to introduce your team and/or company to the power of content marketing as a lead generator.
- Speaker: SHAKIRA M.BROWN
- Webinar Code: SHBR-0004